El Galipote
El Galipote, the legendary premium rum arrives on UK shores. Its ‘Flavour-first’ launch sees both Pink and Spiced variants land in Asda. Philip Day shares details of this Caribbean rum and provides a couple of cocktail recipes readers may wish to try.
A new entrant to the rum category
A vibrant new entrant to the rum category has arrived on UK shelves this month in the shape of El Galipote: the colourful, flavour-first, Caribbean rum that’s made for mixing. El Galipote Pink and El Galipote Spiced will be available nationwide in Asda stores this month, offering drinkers a delicious new experience of rum for sipping or bringing a creative twist to cocktails at home.
The origins of the ‘El Galpiote’ name
It’s named after the mythical ‘El Galipote’ Caribbean creature, which according to local legend, has the power to transform into any object or animal – as captured on the firm’s striking labels which have been designed to catch the eye of consumers on store shelves.
El Galipote Cocktail recipes
Let’s look at two cocktails using each of these Rum varieties.
Strawberry mojito recipe
El Galipote Pink, an unusual blend of Caribbean white rum and natural strawberry flavours, offers the ideal proportion of sweetness and intensity for a refreshing mojito.
- 50ml El Galipote Pink
- 3 Lime wedges
- 1 tsp sugar
- 2 strawberries
- Fresh mint leaves
- Soda water and ice
- Stir to combine and serve
El Rum Sour recipe
El Galipote Spiced is an intense new take on spiced rum, combining the rich, deep taste of Caribbean rum with sweet and flavourful spices.
- 40ml El Galipote Spiced
- 100ml pineapple juice
- 20ml sugar syrup
- 20ml lime juice
- Ice cubes
- Shake well and serve
The increasing popularity of rum
According to Statista, rum continues to be one of the fastest-growing spirits categories, with volume sales forecast to increase between 2023 and 2027 by $3.28bn (+20.67%) (source: Statista, August 2023). This growth is partly driven by consumer demand for flavoured and spiced rums and the ongoing rise of at-home cocktail culture.
Cocktail culture
This at-home cocktail culture is something El Galipote hopes to tap into, as James Collins, UK Marketing Manager for brand owner LMB-UK explains:
We’re very excited to introduce El Galipote to UK drinkers. This is a completely new expression of Caribbean rum which we think consumers will love – from its intriguing and colourful bottles to the flavour-packed, premium spirit inside. Unusually, we’ve chosen to lead our UK launch with two interesting flavours, since all our research shows that there is rising demand for innovation and new styles and tastes in the rum category.
So we have the intense, sweet strawberry hit of El Galipote Pink and the deep and delicious El Galipote Spiced, both of which are going to shake things up in the spirits aisle and give drinkers a really fresh taste of rum for enjoying with friends at home – whether they’re existing rum fans or new to the spirit.’
El Galipote Spiced Rum (35% ABV) and El Galipote Pink Rum (37.5% ABV) will be available from select Asda stores across the UK.
References
Press release and images provided by Burt Greener Communications