Bucherer, the prestigious watch and jewellery retailer, was founded in 1888. Headquartered in Lucerne, the company was family-owned until August 2023 when the parent company, the Bucherer Group, was acquired by Rolex.
Operating in numerous markets, including Germany, Switzerland, the US and the UK, the retailer is authorised to sell an array of famous watch brands. In addition, it also offers its own portfolio of watches under the Carl F. Bucherer label as well as Bucherer Fine Jewellery.

